Nike SB
Campaign Triptych
Photoshop • Procreate • 2025
This project is a conceptual campaign designed to bring energy, texture, and attitude back into Nike SB’s visual language. The work focuses on raw movement, bold color, and a gritty collage style inspired by skate culture. The goal was to create a triptych that feels loud, fast, and grounded in the streets.
Set The Mood
This mood board pulls from real street skating: worn concrete, rough asphalt, low-angle trick shots, and lived-in Nike SB footwear. The textures and surfaces set a raw, grounded tone built around movement, impact, and everyday skate spots.
Sketch Phase
The early sketches explored composition, hierarchy, and how to combine photography with collage textures and bold type. Each sketch helped define the rhythm and structure that carried into the final posters.
Typeface Selection
Belarius Sans Bold
Previous Options
Helvetica LT Pro Roman, Acier BAT
Typeface Study
The typeface was chosen for its weight, clarity, and bold geometry that matches the gritty, high-energy direction of the campaign. It keeps the message strong and direct without distracting from the textures or photography.
Color Selection
Volt Green, Hyper Pink, Concrete Gray, True Black
Color Study
The color palette uses a mix of neon accents and deep neutrals to reflect the fast, raw feel of skateboarding culture. The neon tones add attitude and impact, while the darker grays ground everything in a real street environment.
Concrete Gray
HEX #2E2E2E
RGB 46, 46, 46
CMYK 0, 0, 0, 82
True Black
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Volt Green
HEX #C3FA39
RGB 195, 250, 57
CMYK 22, 0, 77, 2
Hyper Pink
HEX #F9387E
RGB 249, 56, 126
CMYK 0, 78, 31, 2
First Drafts
The first drafts tested lighting, contrast, texture balance, and placement before simplifying the final compositions. These early versions helped establish hierarchy and refine the flow of each poster.
Final Designs
The final triptych brings all adjustments together into one unified system. Each piece feels balanced, loud, and cohesive while still having its own identity within the campaign.